ARYA
ARYA
ANKALE
ANKALE
Mapping Made Simple
Mapping Made Simple
Mapping Made Simple
From manual spreadsheets to a faster, smarter and user-friendly data management platform
From manual spreadsheets to a faster, smarter and user-friendly data management platform
From manual spreadsheets to a faster, smarter and user-friendly data management platform
Duration
Duration
4 Months
4 Months
Industry
Healthcare, B2B
Healthcare, B2B
Client
Anthem- Health Insurance (US)
Anthem- Health Insurance (US)
my role
Lead Product Designer
Team
Team
Lead Product Designer (Myself), Delivery Lead, Product Manager, Engineering Team
Lead Product Designer (Myself), Delivery Lead, Product Manager, Engineering Team
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
PROCESS
PROCESS
PROCESS
Archetype
Archetype
Archetype
SENSE MAKING AND SYSTEMS THINKING
SENSE MAKING AND SYSTEMS THINKING
SENSE MAKING AND SYSTEMS THINKING
To turn research insights into clear product direction, I synthesised them through structured sense-making activities, including mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping. These artefacts were collaboratively developed through internal project team brainstorming workshops and feedback sessions with senior stakeholders to support evidence-based decision-making.
To turn research insights into clear product direction, I synthesised them through structured sense-making activities, including mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping. These artefacts were collaboratively developed through internal project team brainstorming workshops and feedback sessions with senior stakeholders to support evidence-based decision-making.
To turn research insights into clear product direction, I synthesised them through structured sense-making activities, including mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping. These artefacts were collaboratively developed through internal project team brainstorming workshops and feedback sessions with senior stakeholders to support evidence-based decision-making.
MIND MAP
MIND MAP
MIND MAP
Mind mapping helped translate identified pain points into experience opportunities across key touchpoints. It also became a critical tool for building stakeholder consensus by clearly defining scope and prioritising touchpoints for MVP delivery.
Mind mapping helped translate identified pain points into experience opportunities across key touchpoints. It also became a critical tool for building stakeholder consensus by clearly defining scope and prioritising touchpoints for MVP delivery.
Mind mapping helped translate identified pain points into experience opportunities across key touchpoints. It also became a critical tool for building stakeholder consensus by clearly defining scope and prioritising touchpoints for MVP delivery.
CONSUMER JOURNEY MAP
CONSUMER JOURNEY MAP
CONSUMER JOURNEY MAP
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
Product experience map
Product experience map
Product experience map
I facilitated design workshops to map the ideal end-to-end product experience. By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
I facilitated design workshops to map the ideal end-to-end product experience. By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
I facilitated design workshops to map the ideal end-to-end product experience. By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
JOB TO BE DONE
JOB TO BE DONE
JOB TO BE DONE
Design Direction
Design Direction
Design Direction
I conducted secondary research with direct and indirect competitor analysis which informed the design direction of using questionnaire survey creation experience— inspired by Survey Monkey.
I conducted secondary research with direct and indirect competitor analysis which informed the design direction of using questionnaire survey creation experience— inspired by Survey Monkey.
I conducted secondary research with direct and indirect competitor analysis which informed the design direction of using questionnaire survey creation experience— inspired by Survey Monkey.
Iterative design
Iterative design
Iterative design
I planned and led 10+ design critique sessions with the stakeholder team and monthly reviews with Deloitte and Stakeholder leadership teams across product and strategy. These sessions focused on testing information architecture, low-fidelity wireframes, and interaction models using a test-and-learn approach.
I planned and led 10+ design critique sessions with the stakeholder team and monthly reviews with Deloitte and Stakeholder leadership teams across product and strategy. These sessions focused on testing information architecture, low-fidelity wireframes, and interaction models using a test-and-learn approach.
I planned and led 10+ design critique sessions with the stakeholder team and monthly reviews with Deloitte and Stakeholder leadership teams across product and strategy. These sessions focused on testing information architecture, low-fidelity wireframes, and interaction models using a test-and-learn approach.
User Testing & Improvement
User Testing & Improvement
User Testing & Improvement
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
Product Touchpoints
Product Touchpoints
Product Touchpoints
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Give below are some of the product touchpoints.
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Give below are some of the product touchpoints.
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Give below are some of the product touchpoints.
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
I developed and maintained a custom, inclusive, and WCAG-compliant design system with patterns of reusable design assets to ensure scalability and visual consistency across all use cases.
I wrote clear guidelines, best practices, and naming conventions in confluence for the development team so that the team can work more efficiently and stay aligned.
I developed and maintained a custom, inclusive, and WCAG-compliant design system with patterns of reusable design assets to ensure scalability and visual consistency across all use cases.
I wrote clear guidelines, best practices, and naming conventions in confluence for the development team so that the team can work more efficiently and stay aligned.
I developed and maintained a custom, inclusive, and WCAG-compliant design system with patterns of reusable design assets to ensure scalability and visual consistency across all use cases.
I wrote clear guidelines, best practices, and naming conventions in confluence for the development team so that the team can work more efficiently and stay aligned.
Developed & Deliver
Developed & Deliver
Developed & Deliver
I collaborated with development teams to ensure designs were delivered with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
I collaborated with development teams to ensure designs were delivered with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
I collaborated with development teams to ensure designs were delivered with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
Related projects
Care to Share?
Care to Share?
Mapping Made Simple
Mapping Made Simple
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00