ARYA
ARYA
ANKALE
ANKALE
Mapping Made Simple
Mapping Made Simple
Mapping Made Simple
From manual spreadsheets to a faster, smarter and user-friendly data management platform
From manual spreadsheets to a faster, smarter and user-friendly data management platform
From manual spreadsheets to a faster, smarter and user-friendly data management platform
Duration
Duration
4 Months
4 Months
Industry
Healthcare, B2B
Healthcare, B2B
Client
Anthem- Health Insurance (US)
Anthem- Health Insurance (US)
my role
Product Design
Product Strategy
Team
Team
Lead Product Designer (Myself), Delivery Lead, Product Manager, Engineering Team
Lead Product Designer (Myself), Delivery Lead, Product Manager, Engineering Team
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Impact
Designed and delivered an end-to-end product experience map, a custom scalable design system and an interactive prototype of two distinct persona- consumer and admin by streamlining the data mapping process and providing a comprehensive solution for centralized health data management.
The product achieved 80% faster turnaround time with improved accuracy and compliance by simplifying operations for Business/System Analysts.
Designed and delivered an end-to-end product experience map, a custom scalable design system and an interactive prototype of two distinct persona- consumer and admin by streamlining the data mapping process and providing a comprehensive solution for centralized health data management.
The product achieved 80% faster turnaround time with improved accuracy and compliance by simplifying operations for Business/System Analysts.
Impact
Designed and delivered an end-to-end product experience map, a custom scalable design system and an interactive prototype of two distinct persona- consumer and admin by streamlining the data mapping process and providing a comprehensive solution for centralized health data management.
The product achieved 80% faster turnaround time with improved accuracy and compliance by simplifying operations for Business/System Analysts.
Context
Context
Context
Business analysts were spending a huge amount of time and effort manually mapping health data code sets. This process was slow, error-prone, and heavily dependent on specialist knowledge, making it difficult to scale across the organisation. Client wanted to design and develop an end-to-end holistic organisation wide product which can be used by anyone with ease without needing advanced data analytics skills.
Business analysts were spending a huge amount of time and effort manually mapping health data code sets. This process was slow, error-prone, and heavily dependent on specialist knowledge, making it difficult to scale across the organisation. Client wanted to design and develop an end-to-end holistic organisation wide product which can be used by anyone with ease without needing advanced data analytics skills.
Business analysts were spending a huge amount of time and effort manually mapping health data code sets. This process was slow, error-prone, and heavily dependent on specialist knowledge, making it difficult to scale across the organisation. Client wanted to design and develop an end-to-end holistic organisation wide product which can be used by anyone with ease without needing advanced data analytics skills.
Project Overview
Project Overview
Project Overview
Approach
Approach
Approach
Discovery and Problem framing
Discovery and Problem framing
Discovery and Problem framing
To bring the product vision to life, I analysed the user research data, led stakeholder interviews, discovery sessions, and co-creation workshops with senior stakeholders. I then dissect business objectives and user needs, helping the team clearly articulate user pain points, constraints, and success criteria. This established a shared understanding of user and stakeholder needs and created alignment across product, strategy, and leadership teams.
To bring the product vision to life, I analysed the user research data, led stakeholder interviews, discovery sessions, and co-creation workshops with senior stakeholders. I then dissect business objectives and user needs, helping the team clearly articulate user pain points, constraints, and success criteria. This established a shared understanding of user and stakeholder needs and created alignment across product, strategy, and leadership teams.
To bring the product vision to life, I analysed the user research data, led stakeholder interviews, discovery sessions, and co-creation workshops with senior stakeholders. I then dissect business objectives and user needs, helping the team clearly articulate user pain points, constraints, and success criteria. This established a shared understanding of user and stakeholder needs and created alignment across product, strategy, and leadership teams.
Sense making and Scoping
Sense making and Scoping
Sense making and Scoping
To turn research insights into clear product direction, I synthesised them through structured sense-making activities, including mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping. These artefacts were collaboratively developed through internal project team brainstorming workshops and co-design sessions with senior stakeholders to support evidence-based decision-making.
To turn research insights into clear product direction, I synthesised them through structured sense-making activities, including mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping. These artefacts were collaboratively developed through internal project team brainstorming workshops and co-design sessions with senior stakeholders to support evidence-based decision-making.
To turn research insights into clear product direction, I synthesised them through structured sense-making activities, including mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping. These artefacts were collaboratively developed through internal project team brainstorming workshops and co-design sessions with senior stakeholders to support evidence-based decision-making.
MIND MAP
MIND MAP
MIND MAP
Mind mapping helped translate identified pain points into experience opportunities across key touchpoints. It also became a critical tool for building stakeholder consensus by clearly defining scope and prioritising touchpoints for MVP delivery.
Mind mapping helped translate identified pain points into experience opportunities across key touchpoints. It also became a critical tool for building stakeholder consensus by clearly defining scope and prioritising touchpoints for MVP delivery.
Mind mapping helped translate identified pain points into experience opportunities across key touchpoints. It also became a critical tool for building stakeholder consensus by clearly defining scope and prioritising touchpoints for MVP delivery.
CONSUMER JOURNEY MAP
CONSUMER JOURNEY MAP
CONSUMER JOURNEY MAP
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
Product experience map
Product experience map
Product experience map
I facilitated design workshops to map the ideal end-to-end product experience. By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
I facilitated design workshops to map the ideal end-to-end product experience. By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
I facilitated design workshops to map the ideal end-to-end product experience. By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Iterative design
Iterative design
Iterative design
I planned and led 10+ design critique sessions with the stakeholder team and monthly reviews with Deloitte and Stakeholder leadership teams across product and strategy. These sessions focused on testing information architecture, low-fidelity wireframes, and interaction models using a test-and-learn approach.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
I planned and led 10+ design critique sessions with the stakeholder team and monthly reviews with Deloitte and Stakeholder leadership teams across product and strategy. These sessions focused on testing information architecture, low-fidelity wireframes, and interaction models using a test-and-learn approach.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
I planned and led 10+ design critique sessions with the stakeholder team and monthly reviews with Deloitte and Stakeholder leadership teams across product and strategy. These sessions focused on testing information architecture, low-fidelity wireframes, and interaction models using a test-and-learn approach.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
User Testing & Improvement
User Testing & Improvement
User Testing & Improvement
Product Touchpoints
Product Touchpoints
Product Touchpoints
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Give below are some of the product touchpoints.
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Give below are some of the product touchpoints.
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Give below are some of the product touchpoints.
Developed & Deliver
Developed & Deliver
Developed & Deliver
I collaborated with cross-functional teams to ensure designs were delivered with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
I collaborated with cross-functional teams to ensure designs were delivered with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
I collaborated with cross-functional teams to ensure designs were delivered with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
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Mapping Made Simple
Mapping Made Simple
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© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over Coffee/Tea?
about me
Lets Talk
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over Coffee/Tea?
about me
Lets Talk
© 2025 ARYA ANKALE.
London, GMT+ 0:00