RESEARCH .
RESEARCH .
DESIGN .
DESIGN .
STRATEGY
STRATEGY
Mapping Made Simple
Mapping Made Simple
Mapping Made Simple
From manual spreadsheets to a faster, smarter and user-friendly data management platform
From manual spreadsheets to a faster, smarter and user-friendly data management platform
From manual spreadsheets to a faster, smarter and user-friendly data management platform
Duration
Duration
4 Months
4 Months
Industry
Healthcare, B2B
Healthcare, B2B
Client
Anthem- Health Insurance (US)
Anthem- Health Insurance (US)
my role
Lead Product Designer
Team
Team
Lead Product Designer (Myself), Delivery Lead, Product Owner, Project Manager, Engineering Team
Lead Product Designer (Myself), Delivery Lead, Product Owner, Project Manager, Engineering Team
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Personal Interest
Personal Interest
Project Overview
Project Overview
Project Overview
This case study explores how we redefined the data mapping experience for the business and system analysts from manual mapping to smarter and user friendly mapping. By designing a simplified and tailored user journeys for business analysts, we provided a comprehensive solution for centralised health data management.
This case study explores how we redefined the data mapping experience for the business and system analysts from manual mapping to smarter and user friendly mapping. By designing a simplified and tailored user journeys for business analysts, we provided a comprehensive solution for centralised health data management.
This case study explores how we redefined the data mapping experience for the business and system analysts from manual mapping to smarter and user friendly mapping. By designing a simplified and tailored user journeys for business analysts, we provided a comprehensive solution for centralised health data management.
Key Impact
Key Impact
Key Impact
80%
80%
80%
Turnaround time
Turnaround time
Turnaround time
Improved accuracy and compliance by simplifying operations for Business/System Analysts.
Improved accuracy and compliance by simplifying operations for Business/System Analysts.
Improved accuracy and compliance by simplifying operations for Business/System Analysts.
Significant
Significant
Significant
Reduction in cost
Reduction in cost
Reduction in cost
Significant reduction in cost invested in the demand for specific skills
Significant reduction in cost invested in the demand for specific skills
Significant reduction in cost invested in the demand for specific skills
60%
60%
60%
Reduction in errors
Reduction in errors
Reduction in errors
Decreased attempt of rework and faster results.
Decreased attempt of rework and faster results.
Decreased attempt of rework and faster results.
MY CONTRIBUTION
MY CONTRIBUTION
MY CONTRIBUTION
Led Product Strategy, end-to-end Product Design and Interaction Design.
Designed and delivered product experience map, a custom scalable design system and an interactive prototype of two distinct persona- consumer and admin by streamlining the data mapping process.
Collaborated closely with Product Owners, Project Managers, Delivery Leads, Development team and Senior Leadership team by aligning business requirements to the users insights.
Conducted stakeholder interviews, design workshops and design critiques to dissect the stakeholder and user needs, and to uncover and refine their vision for a transformative healthcare landscape.
Led Product Strategy, end-to-end Product Design and Interaction Design.
Designed and delivered product experience map, a custom scalable design system and an interactive prototype of two distinct persona- consumer and admin by streamlining the data mapping process.
Collaborated closely with Product Owners, Project Managers, Delivery Leads, Development team and Senior Leadership team by aligning business requirements to the users insights.
Conducted stakeholder interviews, design workshops and design critiques to dissect the stakeholder and user needs, and to uncover and refine their vision for a transformative healthcare landscape.
Led Product Strategy, end-to-end Product Design and Interaction Design.
Designed and delivered product experience map, a custom scalable design system and an interactive prototype of two distinct persona- consumer and admin by streamlining the data mapping process.
Collaborated closely with Product Owners, Project Managers, Delivery Leads, Development team and Senior Leadership team by aligning business requirements to the users insights.
Conducted stakeholder interviews, design workshops and design critiques to dissect the stakeholder and user needs, and to uncover and refine their vision for a transformative healthcare landscape.
Process Overview
Process Overview
Process Overview
Problem
Problem
Problem
Discovery Research
Discovery Research
Discovery Research
I conducted weekly stakeholder interviews and discovery sessions to understand current user journey of mapping the data sets. This helped team understand the user needs and pain points, dissect the business objectives, constrains and define the project scope. This established a shared understanding of users and stakeholder needs and created alignment across product, strategy, and leadership teams.
I conducted weekly stakeholder interviews and discovery sessions to understand current user journey of mapping the data sets. This helped team understand the user needs and pain points, dissect the business objectives, constrains and define the project scope. This established a shared understanding of users and stakeholder needs and created alignment across product, strategy, and leadership teams.
I conducted weekly stakeholder interviews and discovery sessions to understand current user journey of mapping the data sets. This helped team understand the user needs and pain points, dissect the business objectives, constrains and define the project scope. This established a shared understanding of users and stakeholder needs and created alignment across product, strategy, and leadership teams.
SENSE MAKING AND SYSTEMS THINKING
SENSE MAKING AND SYSTEMS THINKING
SENSE MAKING AND SYSTEMS THINKING
Research insights were synthesised into design direction, through structured sense-making activities, including archetypes, job-to-be-done, mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping.
These artefacts were collaboratively developed through internal project team in the brainstorming workshops and feedback sessions with senior stakeholders.
Research insights were synthesised into design direction, through structured sense-making activities, including archetypes, job-to-be-done, mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping.
These artefacts were collaboratively developed through internal project team in the brainstorming workshops and feedback sessions with senior stakeholders.
Research insights were synthesised into design direction, through structured sense-making activities, including archetypes, job-to-be-done, mind mapping, end-to-end consumer journey mapping, and future-state product experience mapping.
These artefacts were collaboratively developed through internal project team in the brainstorming workshops and feedback sessions with senior stakeholders.
BRAINSTORMING
BRAINSTORMING
With all the insights gathered from discovery research, I brainstormed and created a mind map by translating identified pain points and needs into experience opportunities across key touchpoints and the whole product system. It helped stakeholder in prioratise and scope touchpoints and workflows by building consensus within the team for MVP delivery.
Below are the selected categorization of different workflows which we considered based on user needs and business requirements.
With all the insights gathered from discovery research, I brainstormed and created a mind map by translating identified pain points and needs into experience opportunities across key touchpoints and the whole product system. It helped stakeholder in prioratise and scope touchpoints and workflows by building consensus within the team for MVP delivery.
Below are the selected categorization of different workflows which we considered based on user needs and business requirements.
With all the insights gathered from discovery research, I brainstormed and created a mind map by translating identified pain points and needs into experience opportunities across key touchpoints and the whole product system. It helped stakeholder in prioratise and scope touchpoints and workflows by building consensus within the team for MVP delivery.
Below are the selected categorization of different workflows which we considered based on user needs and business requirements.
CONSUMER JOURNEY MAPPING
CONSUMER JOURNEY MAPPING
I mapped the future consumer journey from the insights gathered from the stakeholder interviews and workshops. Since I didn't have direct access to the users yet. I co-created the journey with the product owner from the stakeholder's team who work closely with the users and was able to give the insights on the current way of mapping the data sets.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
I mapped the future consumer journey from the insights gathered from the stakeholder interviews and workshops. Since I didn't have direct access to the users yet. I co-created the journey with the product owner from the stakeholder's team who work closely with the users and was able to give the insights on the current way of mapping the data sets.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
I mapped the future consumer journey from the insights gathered from the stakeholder interviews and workshops. Since I didn't have direct access to the users yet. I co-created the journey with the product owner from the stakeholder's team who work closely with the users and was able to give the insights on the current way of mapping the data sets.
Mapping the consumer journey revealed gaps in operational workflows and highlighted the need for an Admin persona to enable a seamless end-to-end user experience.
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
Conducted Direct and Indirect market research to identify the best UX experience for mapping the data
Conducted Direct and Indirect market research to identify the best UX experience for mapping the data
Conducted Direct and Indirect market research to identify the best UX experience for mapping the data
BUILD EARLY, TEST EARLY, LEARN EARLY
BUILD EARLY, TEST EARLY, LEARN EARLY
BUILD EARLY, TEST EARLY, LEARN EARLY
Multiple design critique sessions were conducted with stakeholder team who worked closely with the users and monthly reviews with Deloitte across product and strategy teams to get the feedback on initial low-fidelity, mid-fidelity wireframes, and interaction models using a test-and-learn approach.
Multiple design critique sessions were conducted with stakeholder team who worked closely with the users and monthly reviews with Deloitte across product and strategy teams to get the feedback on initial low-fidelity, mid-fidelity wireframes, and interaction models using a test-and-learn approach.
Multiple design critique sessions were conducted with stakeholder team who worked closely with the users and monthly reviews with Deloitte across product and strategy teams to get the feedback on initial low-fidelity, mid-fidelity wireframes, and interaction models using a test-and-learn approach.
USER TESTING WITH REAL USERS
USER TESTING WITH REAL USERS
USER TESTING WITH REAL USERS
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
I designed and tested interactive, persona-based prototypes to validate user flows, usability, accessibility, and interaction decisions. Selected use cases were evaluated using A/B testing formats to compare design outcomes. This helped the team identify and resolve issues early by reduced delivery and rework risk.
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Product Touchpoints
Product Touchpoints
Product Touchpoints
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Given below are some of the product touchpoints.
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Given below are some of the product touchpoints.
After Iterative design and testing multiple wireframes & user workflows, I designed high-fidelity, end-to-end interactive prototype of the product. Given below are some of the product touchpoints.
*Some of the content and the details have been tweaked and hidden to keep client data confidential.
*Some of the content and the details have been tweaked and hidden to keep client data confidential.
*Some of the content and the details have been tweaked and hidden to keep client data confidential.
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
I designed and maintained a custom, inclusive, and WCAG-compliant design system from scratch with patterns of reusable design assets to ensure scalability and visual consistency across all workflows.
I wrote clear guidelines, best practices, and naming conventions in confluence for the development team so that the team can work more efficiently and stay aligned.
I designed and maintained a custom, inclusive, and WCAG-compliant design system from scratch with patterns of reusable design assets to ensure scalability and visual consistency across all workflows.
I wrote clear guidelines, best practices, and naming conventions in confluence for the development team so that the team can work more efficiently and stay aligned.
I designed and maintained a custom, inclusive, and WCAG-compliant design system from scratch with patterns of reusable design assets to ensure scalability and visual consistency across all workflows.
I wrote clear guidelines, best practices, and naming conventions in confluence for the development team so that the team can work more efficiently and stay aligned.
DELIVERY AND HANDOVER
DELIVERY AND HANDOVER
DELIVERY AND HANDOVER
The designs were developed In collaboration with development teams to ensure I deliver with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
The designs were developed In collaboration with development teams to ensure I deliver with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
The designs were developed In collaboration with development teams to ensure I deliver with high fidelity and aligned with technical constraints. I led clean design handoffs supported by clear documentation and prototypes.
Final delivery included an end-to-end product experience map, an inclusive and WCAG-compliant scalable design system, detailed interactive prototypes, and a visual brand developed from scratch.
PRODUCT EXPERIENCE MAPPING
PRODUCT EXPERIENCE MAPPING
By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
By project handover, the journey map captured the complete end-to-end user journey. It functioned as a living artefact for stakeholders to continuously identify gaps and drive future product improvements.
Related projects
Mapping Made Simple
Mapping Made Simple
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Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00