RESEARCH .
RESEARCH .
DESIGN .
DESIGN .
STRATEGY
STRATEGY
Deloitte Tech Championship
Deloitte Tech Championship
Deloitte Tech Championship
Fun with purpose
Fun with purpose
Fun with purpose
Duration
Duration
6 Months
6 Months
Industry
Entertainment
Entertainment
Client
Deloitte
Deloitte
my role
UX/UI Designer
Strategiest
Team
Team
3 UX/UI Designers (including myself), Product Owner, Product Manager and Engineering Team
3 UX/UI Designers (including myself), Product Owner, Product Manager and Engineering Team

Project Overview
Project Overview
Project Overview
The Deloitte Tech Championship is a global, organisation-wide tech event that brings together multiple cities and business units through a hybrid experience- online city rounds and an offline grand finale. Designed to foster a culture of continuous learning and healthy competition, the goal was to align with the ethos of “fun with purpose.”
The Deloitte Tech Championship is a global, organisation-wide tech event that brings together multiple cities and business units through a hybrid experience- online city rounds and an offline grand finale. Designed to foster a culture of continuous learning and healthy competition, the goal was to align with the ethos of “fun with purpose.”
The Deloitte Tech Championship is a global, organisation-wide tech event that brings together multiple cities and business units through a hybrid experience- online city rounds and an offline grand finale. Designed to foster a culture of continuous learning and healthy competition, the goal was to align with the ethos of “fun with purpose.”
My Contribution
My Contribution
My Contribution
Led UX design and strategy for the MVP, taking the product from discovery to delivery phase. Defined product scope in collaboration with Product Owners, mapped end-to-end user journeys, and prioritised key use cases to guide sprint planning.
Designed the core user experience across four personas- Participants, Audience, Admin/Organisers, and Special Access Members by designing high-fidelity screens and interactive prototypes. Established the visual design to ensure consistency and usability. Delivered scalable UX workflows for the Deloitte Tech Championship microsite and Enterprise Content Management (ECM) platform, aligning user needs with business objectives.
Led UX design and strategy for the MVP, taking the product from discovery to delivery phase. Defined product scope in collaboration with Product Owners, mapped end-to-end user journeys, and prioritised key use cases to guide sprint planning.
Designed the core user experience across four personas- Participants, Audience, Admin/Organisers, and Special Access Members by designing high-fidelity screens and interactive prototypes. Established the visual design to ensure consistency and usability. Delivered scalable UX workflows for the Deloitte Tech Championship microsite and Enterprise Content Management (ECM) platform, aligning user needs with business objectives.
Led UX design and strategy for the MVP, taking the product from discovery to delivery phase. Defined product scope in collaboration with Product Owners, mapped end-to-end user journeys, and prioritised key use cases to guide sprint planning.
Designed the core user experience across four personas- Participants, Audience, Admin/Organisers, and Special Access Members by designing high-fidelity screens and interactive prototypes. Established the visual design to ensure consistency and usability. Delivered scalable UX workflows for the Deloitte Tech Championship microsite and Enterprise Content Management (ECM) platform, aligning user needs with business objectives.
Challenge
Challenge
Challenge
The challenge was to design a gamified digital experience for Deloitte’s global employee ecosystem across INDIA, USA and MEXICO, one that drives engagement while enabling learning, knowledge sharing, and cross-team collaboration at scale.
The challenge was to design a gamified digital experience for Deloitte’s global employee ecosystem across INDIA, USA and MEXICO, one that drives engagement while enabling learning, knowledge sharing, and cross-team collaboration at scale.
The challenge was to design a gamified digital experience for Deloitte’s global employee ecosystem across INDIA, USA and MEXICO, one that drives engagement while enabling learning, knowledge sharing, and cross-team collaboration at scale.
Process
Process
Process
Information Architecture
Information Architecture

Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Chat over a cup of Chai?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of Chai?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of Chai?
© 2025 ARYA ANKALE.
London, GMT+ 0:00

