RESEARCH .

RESEARCH .

DESIGN .

DESIGN .

STRATEGY

STRATEGY

Deloitte Tech Championship

Deloitte Tech Championship

Deloitte Tech Championship

Fun with purpose

Fun with purpose

Fun with purpose

Duration

Duration

6 Months

6 Months

Industry

Entertainment

Entertainment

Client

Deloitte

Deloitte

my role

UX/UI Designer

Strategiest

Team

Team

3 UX/UI Designers (including myself), Product Owner, Product Manager and Engineering Team

3 UX/UI Designers (including myself), Product Owner, Product Manager and Engineering Team

Project Overview

Project Overview
Project Overview

The Deloitte Tech Championship is a global, organisation-wide tech event that brings together multiple cities and business units through a hybrid experience- online city rounds and an offline grand finale. Designed to foster a culture of continuous learning and healthy competition, the goal was to align with the ethos of “fun with purpose.”

The Deloitte Tech Championship is a global, organisation-wide tech event that brings together multiple cities and business units through a hybrid experience- online city rounds and an offline grand finale. Designed to foster a culture of continuous learning and healthy competition, the goal was to align with the ethos of “fun with purpose.”

The Deloitte Tech Championship is a global, organisation-wide tech event that brings together multiple cities and business units through a hybrid experience- online city rounds and an offline grand finale. Designed to foster a culture of continuous learning and healthy competition, the goal was to align with the ethos of “fun with purpose.”

My Contribution

My Contribution
My Contribution

Led UX design and strategy for the MVP, taking the product from discovery to delivery phase. Defined product scope in collaboration with Product Owners, mapped end-to-end user journeys, and prioritised key use cases to guide sprint planning.

Designed the core user experience across four personas- Participants, Audience, Admin/Organisers, and Special Access Members by designing high-fidelity screens and interactive prototypes. Established the visual design to ensure consistency and usability. Delivered scalable UX workflows for the Deloitte Tech Championship microsite and Enterprise Content Management (ECM) platform, aligning user needs with business objectives.

Led UX design and strategy for the MVP, taking the product from discovery to delivery phase. Defined product scope in collaboration with Product Owners, mapped end-to-end user journeys, and prioritised key use cases to guide sprint planning.

Designed the core user experience across four personas- Participants, Audience, Admin/Organisers, and Special Access Members by designing high-fidelity screens and interactive prototypes. Established the visual design to ensure consistency and usability. Delivered scalable UX workflows for the Deloitte Tech Championship microsite and Enterprise Content Management (ECM) platform, aligning user needs with business objectives.

Led UX design and strategy for the MVP, taking the product from discovery to delivery phase. Defined product scope in collaboration with Product Owners, mapped end-to-end user journeys, and prioritised key use cases to guide sprint planning.

Designed the core user experience across four personas- Participants, Audience, Admin/Organisers, and Special Access Members by designing high-fidelity screens and interactive prototypes. Established the visual design to ensure consistency and usability. Delivered scalable UX workflows for the Deloitte Tech Championship microsite and Enterprise Content Management (ECM) platform, aligning user needs with business objectives.

Challenge

Challenge
Challenge

The challenge was to design a gamified digital experience for Deloitte’s global employee ecosystem across INDIA, USA and MEXICO, one that drives engagement while enabling learning, knowledge sharing, and cross-team collaboration at scale.

The challenge was to design a gamified digital experience for Deloitte’s global employee ecosystem across INDIA, USA and MEXICO, one that drives engagement while enabling learning, knowledge sharing, and cross-team collaboration at scale.

The challenge was to design a gamified digital experience for Deloitte’s global employee ecosystem across INDIA, USA and MEXICO, one that drives engagement while enabling learning, knowledge sharing, and cross-team collaboration at scale.

Process

Process
Process
Information Architecture
Information Architecture

Experts

  • Dr Clare Stovell

  • Inspiring Dads

  • NCT

12 Parents

  • 9 Birth mothers

  • 2 Non-birth parents

  • 1 Expecting mother

Inclusive approach

  • Heterosexual

  • Homosexual

  • Different family structures

Parental Journey

  • 2-3 year olds

  • During pregnancy

  • Newborn

Experts

  • Dr Clare Stovell

  • Inspiring Dads

  • NCT

12 Parents

  • 9 Birth mothers

  • 2 Non-birth parents

  • 1 Expecting mother

Inclusive approach

  • Heterosexual

  • Homosexual

  • Different family structures

Parental Journey

  • 2-3 year olds

  • During pregnancy

  • Newborn

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Mapping Made Simple

© 2025 ARYA ANKALE.

London, GMT+ 0:00

© 2025 ARYA ANKALE.

London, GMT+ 0:00

© 2025 ARYA ANKALE.

London, GMT+ 0:00