RESEARCH .
RESEARCH .
DESIGN .
DESIGN .
STRATEGY
STRATEGY
API Marketplace
API Marketplace
API Marketplace
API Marketplace to enhance efficiency, standardization and accelerating service integration
API Marketplace to enhance efficiency, standardization and accelerating service integration
API Marketplace to enhance efficiency, standardization and accelerating service integration
Duration
Duration
3 months
3 months
Industry
Healthcare, B2B
Healthcare, B2B
Client
Anthem- Health Insurance (US)
Anthem- Health Insurance (US)
my role
Product Designer
Team
Team
2 Product Designers ( including myself! ), Delivery Lead, Product Manager, Project Manager, Engineering Team
2 Product Designers ( including myself! ), Delivery Lead, Product Manager, Project Manager, Engineering Team
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
Project details and process of the project including research, design iterations and development are under NDA with Deloitte USI. Hence, I've included the highlights of my work and impact of my contributions.
My Contribution
My Contribution
My Contribution
PROCESS
PROCESS
To better understand the next scope of MVP 2 and 3, I collaborated with a multidisciplinary team to conduct discovery interviews and co-creation sessions with the stakeholders and identify the product touchpoints to innovate the user experience while ensuring the team approach the problem solving from a user-centric lens.
To better understand the next scope of MVP 2 and 3, I collaborated with a multidisciplinary team to conduct discovery interviews and co-creation sessions with the stakeholders and identify the product touchpoints to innovate the user experience while ensuring the team approach the problem solving from a user-centric lens.
Research
Research
Research
To better understand the next scope of MVP 2 and 3, I collaborated with a multidisciplinary team to conduct discovery interviews and co-creation sessions with the stakeholders and identify the product touchpoints to innovate the user experience while ensuring the team approach the problem solving from a user-centric lens.
To better understand the next scope of MVP 2 and 3, I collaborated with a multidisciplinary team to conduct discovery interviews and co-creation sessions with the stakeholders and identify the product touchpoints to innovate the user experience while ensuring the team approach the problem solving from a user-centric lens.
To better understand the next scope of MVP 2 and 3, I collaborated with a multidisciplinary team to conduct discovery interviews and co-creation sessions with the stakeholders and identify the product touchpoints to innovate the user experience while ensuring the team approach the problem solving from a user-centric lens.
Jobs to be done
Jobs to be done
Jobs to be done
I synthesised these insights into Jobs To Be Done framework to define the use cases, by aligning with the user needs.
This led me to collaborated with the internal team and we prioritised the story points for focused sprint planning and efficient delivery.
I synthesised these insights into Jobs To Be Done framework to define the use cases, by aligning with the user needs.
This led me to collaborated with the internal team and we prioritised the story points for focused sprint planning and efficient delivery.
I synthesised these insights into Jobs To Be Done framework to define the use cases, by aligning with the user needs.
This led me to collaborated with the internal team and we prioritised the story points for focused sprint planning and efficient delivery.
*Due to confidentiality constraints, some steps and the design process is not fully shown. However, I have given the overview of the tools and thinking used for each step wherever required.*
*Due to confidentiality constraints, some steps and the design process is not fully shown. However, I have given the overview of the tools and thinking used for each step wherever required.*
*Due to confidentiality constraints, some steps and the design process is not fully shown. However, I have given the overview of the tools and thinking used for each step wherever required.*
Discover & Evaluate
Discover & Evaluate
Discover & Evaluate
Find the right API quickly from a large library
Compare and evaluate APIs to make confident decision
Find the right API quickly from a large library
Compare and evaluate APIs to make confident decision
Find the right API quickly from a large library
Compare and evaluate APIs to make confident decision
MONITOR & MANAGE API
MONITOR & MANAGE API
MONITOR & MANAGE API
Track API performance and health
Stay updated on API changes
View API submission and approval status
Edit or configure APIs based on performance
Track API performance and health
Stay updated on API changes
View API submission and approval status
Edit or configure APIs based on performance
Track API performance and health
Stay updated on API changes
View API submission and approval status
Edit or configure APIs based on performance
Support
Support
Seek assistance on API
Learn about how to use the new API’s
Seek assistance on API
Learn about how to use the new API’s
Governance
Governance
Governance
Review and approve APIs to ensure quality and compliance
Add and manage API categories
Edit and maintain API metadata to keep the marketplace structured
Manage platform governance including roles, permissions, and admin controls
Review and approve APIs to ensure quality and compliance
Add and manage API categories
Edit and maintain API metadata to keep the marketplace structured
Manage platform governance including roles, permissions, and admin controls
Review and approve APIs to ensure quality and compliance
Add and manage API categories
Edit and maintain API metadata to keep the marketplace structured
Manage platform governance including roles, permissions, and admin controls
Feedback & Personalization
Feedback & Personalization
Feedback & Personalization
Provide feedback and reviews on used API’s
Access frequently used APIs quickly
Provide feedback and reviews on used API’s
Access frequently used APIs quickly
Provide feedback and reviews on used API’s
Access frequently used APIs quickly
Support
Find the right API quickly from a large library
Compare and evaluate APIs to make confident decision
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Experts
Dr Clare Stovell
Inspiring Dads
NCT
12 Parents
9 Birth mothers
2 Non-birth parents
1 Expecting mother
Inclusive approach
Heterosexual
Homosexual
Different family structures
Parental Journey
2-3 year olds
During pregnancy
Newborn
Iterative Design
Iterative Design
Iterative Design
Led the design through an iterative approach where I created multiple iterations of wireframes for multiple architected workflows. The designs were finalised after the user testing workshop with users and the design critique sessions with senior stakeholders.
Led the design through an iterative approach where I created multiple iterations of wireframes for multiple architected workflows. The designs were finalised after the user testing workshop with users and the design critique sessions with senior stakeholders.
Led the design through an iterative approach where I created multiple iterations of wireframes for multiple architected workflows. The designs were finalised after the user testing workshop with users and the design critique sessions with senior stakeholders.
DESIGN SOLUTIONS
DESIGN SOLUTIONS
DESIGN SOLUTIONS
JOB TO BE DONE -> USE CASES -> DESIGN DECISION
JOB TO BE DONE -> USE CASES -> DESIGN DECISION
JOB TO BE DONE -> USE CASES -> DESIGN DECISION
Designed end-to-end hi-fi interactive prototypes of 36 new use cases identified. Some of the examples of the design solution for the Job To Be Done are shown below.
Designed end-to-end hi-fi interactive prototypes of 36 new use cases identified. Some of the examples of the design solution for the Job To Be Done are shown below.
Designed end-to-end hi-fi interactive prototypes of 36 new use cases identified. Some of the examples of the design solution for the Job To Be Done are shown below.
JOB TO BE DONE
JOB TO BE DONE
JOB TO BE DONE
Find the right API quickly from a large library
Find the right API quickly from a large library
Find the right API quickly from a large library
USE CASES
USE CASES
USE CASES
Filtering
Sorting
Domain, Category, Sub-category, Tag
Navigation Restructure
Filtering
Sorting
Domain, Category, Sub-category, Tag
Navigation Restructure
Filtering
Sorting
Domain, Category, Sub-category, Tag
Navigation Restructure
DESIGN DIRECTION
DESIGN DIRECTION
DESIGN DIRECTION
The Hick’s Law was applied to simplify the user actions by reducing the number of options and grouping API’s to decrease cognitive load, improve efficiency, and speed up user navigation.
The Hick’s Law was applied to simplify the user actions by reducing the number of options and grouping API’s to decrease cognitive load, improve efficiency, and speed up user navigation.
The Hick’s Law was applied to simplify the user actions by reducing the number of options and grouping API’s to decrease cognitive load, improve efficiency, and speed up user navigation.
*Some of the content and the details have been tweaked and hidden to keep client data confidential.
*Some of the content and the details have been tweaked and hidden to keep client data confidential.
*Some of the content and the details have been tweaked and hidden to keep client data confidential.
SNEAK PEAK OF SOME MORE SCREENS
SNEAK PEAK OF SOME MORE SCREENS
SNEAK PEAK OF SOME MORE SCREENS
HANDOVER & DELIVERED
HANDOVER & DELIVERED
HANDOVER & DELIVERED
Collaborated with developers to bring designs live by providing clear design assets and documentation to maintain the consistency in the final end-to-end product experience while meeting the needs of each persona: The Super admin, Admin, Consumer and Provider.
Collaborated with developers to bring designs live by providing clear design assets and documentation to maintain the consistency in the final end-to-end product experience while meeting the needs of each persona: The Super admin, Admin, Consumer and Provider.
Collaborated with developers to bring designs live by providing clear design assets and documentation to maintain the consistency in the final end-to-end product experience while meeting the needs of each persona: The Super admin, Admin, Consumer and Provider.
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© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00
Chat over a cup of tea?
© 2025 ARYA ANKALE.
London, GMT+ 0:00